The Content Pool: Leveraging Your Company's Largest Hidden Asset - Tapa blanda

Porter, Alan J

 
9781937434014: The Content Pool: Leveraging Your Company's Largest Hidden Asset
Tapa blanda
ISBN 10: 193743401X ISBN 13: 9781937434014
Editorial: XML Press, 2012

Sinopsis

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
XML Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
193743401X
ISBN 13 
9781937434014
Encuadernación
Tapa blanda
Ilustrador
Potter Douglas
Número de páginas
246
Contacto del fabricante
no disponible
Persona responsable
no disponible