The Language of Marketing Technology: The Essential Reference for Today's Marketer - Tapa blanda

Wlland, Phillip A.; Downs, James K.; Mckee, Stephen

 
9781933199474: The Language of Marketing Technology: The Essential Reference for Today's Marketer
Tapa blanda
ISBN 10: 1933199474 ISBN 13: 9781933199474
Editorial: RACOM BOOKS, 2014

Sinopsis

The Language of Marketing Technology is a comprehensive list of more than 3500 marketing terms with thorough and extensive definitions.

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Acerca de los autores

Phillip Wiland, a national and internationally recognized authority on marketing, is president of Wiland Direct, an agency he founded twenty years ago. Downs is a thirty-year marketing and advertising veteran who has been vice president of Wiland Direct for fifteen years. Steve McKee, a thirty-year veteran of direct marketing and marketing, and has been vice president of Wiland Direct for more than fifteen years.



30+ years in marketing and direct marketing; president of Wiland Direct, the agency he found 20 years ago. A national and internationally recognized authority on marketing.

De la solapa interior

A 30-year veteran of direct marketing and marketing, McKee has been vice president of Wiland Direct for more than 15 years.

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Editorial
RACOM BOOKS
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1933199474
ISBN 13 
9781933199474
Encuadernación
Tapa blanda
Número de páginas
301
Contacto del fabricante
no disponible
Persona responsable
no disponible