In the new global economy of increased diversity merging corporate cultures and eroding top-down authroity, more people participate in decision-making than ever before. Widely dispersed organizations with widely different interests and agendas oblige managers to make decisions in a climate of mistrust and misunderstanding. Decision makers must learn to argue less and "dialogue" more in this diverse and less hierarchical world. Dialogue is not just another form of conversation or discussion but a highly disciplined form of communication that can produce extraordinary results. This work should help managers at all levels master this indispensable communication skill.
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Daniel Yankelovich, founder of Daniel Yankelovich Inc, is a renowned business analyst who has spent more than forty years working with corporations and other organizations to track changes in culture and public opinion.
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