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Sinopsis
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"Heasman and Mellentin's "The Functional Foods Revolution" is truly a revolutionary look at the hottest topic in the food industry
Reseña del editor
Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a "healthful company".
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialEarthscan Ltd
- Año de publicación2001
- ISBN 10 1853836885
- ISBN 13 9781853836886
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas334
- Contacto del fabricanteno disponible
(Ningún ejemplar disponible)
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