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Sinopsis
Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.
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Acerca del autor
Michael Heasman and Julian Mellentin are directors of the Centre for Food & Health Studies, a London-based think-tank that researches, analyses and forecasts developments in food and health around the world, and co-editors of the international business journal New Nutrition Business.
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The Functional Foods Revolution: Healthy People, Healthy Profits
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002058726
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The Functional Foods Revolution: Healthy People, Healthy Profits
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001982361
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The Functional Foods Revolution: Healthy People, Healthy Profits
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Routledge, 2005
ISBN 10: 1853836877
ISBN 13: 9781853836879
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781853836879. Nº de ref. del artículo: 9992653
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The Functional Foods Revolution: Healthy People, Healthy Profits
Publicado por
Routledge, 2001
ISBN 10: 1853836877
ISBN 13: 9781853836879
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Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781853836879. Nº de ref. del artículo: 9992654
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The Functional Foods Revolution: Healthy People, Healthy Profits?
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Earthscan, 2001
ISBN 10: 1853836877
ISBN 13: 9781853836879
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781853836879. Nº de ref. del artículo: 8540373
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The Functional Foods Revolution: Healthy People, Healthy Profits
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The Functional Foods Revolution: Healthy People, Healthy Profits
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781853836879
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The Functional Foods Revolution: Healthy People, Healthy Profits
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Paperback. Condición: Very Good. The Functional Foods Revolution: Healthy People, Healthy Profits This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781853836879
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The Functional Foods Revolution : Healthy .
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Taylor & Francis Group, US, 2001
ISBN 10: 1853836877
ISBN 13: 9781853836879
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Librería: Infinity Books Japan, Tokyo, TKY, Japon
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Paperback. Condición: Good. Foods that promote human health - 'functional foods' or nutraceuticals - ha ve caught the imagination of the global food industry. All the household-na me companies are developing them as a key driver in their global strategies . They see the prospect of new markets and bigger margins, but the issues p resented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contr adictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The s olution they offer is radical - nothing less than a new business model of w hat they term a healthful company. Nº de ref. del artículo: RWARE0000070417
Cantidad disponible: 1 disponibles
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The Functional Foods Revolution: Healthy People, Healthy Profits?
Publicado por
Routledge, 2001
ISBN 10: 1853836877
ISBN 13: 9781853836879
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Librería: Book Broker, Berlin, Alemania
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