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Sinopsis
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
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Reseña del editor
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialManagement Books 2000 Ltd
- Año de publicación1999
- ISBN 10 1852523190
- ISBN 13 9781852523190
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas270
- Contacto del fabricanteno disponible
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Imagen del vendedor
Getting It Right the Second Time: Remarketing Strategies to Turn Failure into Success
Publicado por
Management Books 2000 Ltd, 2000
ISBN 10: 1852523190
ISBN 13: 9781852523190
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbb0016071228
Cantidad disponible: 1 disponibles