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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products - Tapa blanda
Sinopsis
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Publicado por
Da Capo Press, 1991
ISBN 10: 0201567555
ISBN 13: 9780201567557
Antiguo o usado
Paperback
Librería: FOLCHATT, Chattanooga, TN, Estados Unidos de America
Calificación del vendedor: 3 de 5 estrellas
Paperback. Condición: Interior is excellent. very good cover. Nº de ref. del artículo: 2211220040
Cantidad disponible: 1 disponibles
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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Publicado por
Addison Wesley Longman Publishing Co, 1991
ISBN 10: 0201567555
ISBN 13: 9780201567557
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: wbs5496605790
Gastos de envío:
EUR 6,96
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Publicado por
Da Capo Press, 1991
ISBN 10: 0201567555
ISBN 13: 9780201567557
Antiguo o usado
Tapa blanda
Librería: Goodwill Industries of VSB, Oxnard, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us. Nº de ref. del artículo: 4JQZV100066O
Cantidad disponible: 1 disponibles