I want to change my boss's mind, but he won't listen.
I want to change the way we operate around here, but there are too many obstacles.
I want to make some changes in my life, but I'm scared they might not work out.
All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In Switch, best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.
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Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in California.
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001820196
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Condición: Bueno. : En 'Switch', los autores Chip y Dan Heath profundizan en la psique humana para explicar por qué nuestro deseo de mejorar las cosas a menudo se ve socavado por el escepticismo de los demás y por nuestra propia cautela y miedo. Argumentan que, una vez que entendemos cómo funciona nuestra mente, podemos tomar medidas prácticas para superar nuestra resistencia innata al cambio. Este libro ofrece pasos prácticos para lograr resultados extraordinarios en la vida personal y profesional. EAN: 9781847940315 Tipo: Libros Categoría: Negocios y Economía|Educación|Filosofía Título: Switch: How to Change Things When Change Is Hard Autor: Chip Heath| Dan Heath Editorial: Random House Idioma: en Páginas: 305 Formato: tapa blanda. Nº de ref. del artículo: Happ-2025-05-16-3d0dee20
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