Tourism and Generation Y - Tapa dura

 
9781845936013: Tourism and Generation Y
Tapa dura
ISBN 10: 1845936019 ISBN 13: 9781845936013
Editorial: PAPERBACKSHOP UK IMPORT, 2010

Sinopsis

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Gianna Moscardo is at James Cook University, Australia.

Donna Pendergast is at Griffith University, Australia.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
PAPERBACKSHOP UK IMPORT
Año de publicación
2010
Idioma
Inglés
ISBN 10 
1845936019
ISBN 13 
9781845936013
Encuadernación
Tapa dura
Número de páginas
170
Editor
Benckendorff Pierre, Moscardo Gianna, Pendergast Donna
Contacto del fabricante
no disponible
Persona responsable
no disponible