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Sinopsis
In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for.
Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone!
Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
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Geoff Burch is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling Writing on the Wall and Resistance is Useless.
De la contraportada
?Come on in, the water?s lovely,? says alternative business guru Geoff Burch, who walked out of a top level corporate job 20 years ago without looking back. After years of doing his own thing and ?loving every mad, scheming, wheely-popping, money-spinning second of it?, Burch shares his insider?s knowledge of how to make a success of working for yourself. <p><i>Go it Alone</i> is an indispensable guide for the downsized and the downshifted, budding entrepreneurs, and anyone who wants to get of the rat race, whether they want to generate a modest freelance income or launch a global corporation.</p> <p>Learn:</p> <ul> <li>Why self-employment is the securest form of employment.</li> <li>Which businesses are doomed and which will succeed, and how to make sure you choose the right one.</li> <li>That you are working even when lying on a beach.</li> <li>How to put on a show that makes even simple or cheap, easy tasks seem difficult and expensive.</li> <li>That the way to happiness is to make your own money and control your destiny.</li> <li>The secret of glorious and heroic failure, and how to avoid it.</li> </ul> What ?they? say about other Geoff Burch books: <p>RESISTANCE IS USELESS</p> <p>?? his unconventional approach is winning fans at companies both large and small.? ? FINANCIAL MAIL ON SUNDAY</p> <p>?? an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.? ? THE DAILY TELEGRAPH</p> <p>??anyone can benefit from Geoff Burch?s wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.? ? THE CITIZEN</p> <p>WRITING ON THE WALL</p> <p>"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." -MANAGER</p> <p>?? sets out to debunk myths, strip business of what he calls ?Third Way? speak and make it simple.? ?THE BUSINESS FT WEEKEND MAGAZINE</p>
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Go It Alone: The Streetwise Secrets of Self Employment
Publicado por
Capstone Ltd, 2003
ISBN 10: 1841124702
ISBN 13: 9781841124704
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Librería: Hamelyn, Madrid, M, España
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Condición: Como nuevo. : Este libro, en su edición completamente actualizada y revisada, proporciona información esencial para cualquiera que desee salir de la rutina y trabajar como agente libre, o iniciar su propio negocio. Desde los entresijos de la redacción de un plan de negocio hasta cómo ganarse la fidelidad de los clientes, Geoff Burch, en su estilo provocador y anecdótico habitual, ofrece el consejo de sentido común que todos estábamos esperando. Junto con las misivas y anécdotas de Geoff, se proporcionan ejercicios y un directorio de recursos. Todo lo cual hace que sea una gran lectura e inspiración para cualquiera que quiera ir por libre. Dirigido a: emprendedores en ciernes o aquellos que quieran descubrir cómo convertirse en un agente libre. EAN: 9781841124704 Tipo: Libros Categoría: Negocios y Economía Título: Go It Alone: The Streetwise Secrets of Self Employment Autor: Geoff Burch Editorial: Capstone Publishing Ltd Idioma: en Páginas: 336 Formato: tapa blanda. Nº de ref. del artículo: Happ-2021-Nov-19-95852
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Go It Alone: The Streetwise Secrets of Self Employment
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Go it Alone: The Streetwise Secrets of Self-employment
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Go It Alone : The Streetwise Secrets of Self Employment
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ISBN 10: 1841124702
ISBN 13: 9781841124704
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