Go It Alone!: The streetwise secrets of self-employment - Tapa blanda

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Geoff Burch’s first book Resistance is Useless: The Art of Persuasion (Hodder) sold well in hardback and received good review coverage and is now available in paperback. Burch is known as the ‘alternative business guru’. With his motorcycle and ponytail, he is welcomed by the business community. His clients include IBM, BT, Kall Kwik and other leading corporations.

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DO IT NOW, GO IT ALONE AND SET YOURSELF FREE.

‘Come on in, the water's lovely,’ says alternative business guru Geoff Burch, who walked out of a top level corporate job twenty years ago without looking back. After years of doing his own thing and ‘loving every made, scheming, wheely-popping, money-spinning second of it’, Burch shares his inside knowledge of how to make a success of working for yourself.

' Go It Alone ' is an indispensable guide for the downsized and the downshifted, budding entrepreneurs, and anyone who wants to get out of the rat race, whether they want to generate a modest freelance income or launch a global corporation.

Learn:
• why self-employment is the securest form of employment
• which businesses are doomed and which will succeed, and how to make sure you chose the right one
• that you are working when even lying on a beach
• how to put on a show that makes even simple or cheap, easy tasks seem difficult and expensive
• that the way to happiness is to make your own money and control your own destiny
• the secret of glorious and heroic failure, and how to avoid it.

GEOFF BURCH is a trainer, consultant and lecturer to the world's major blue-chip companies. His book ' Resistance is Useless : The Art of Business Persuasion ' is a highly acclaimed on both sides of the Atlantic.