The Machine Age of Customer Insight - Tapa blanda

 
9781839096976: The Machine Age of Customer Insight
Tapa blanda
ISBN 10: 1839096977 ISBN 13: 9781839096976
Editorial: Emerald Publishing Limited, 2021

Sinopsis

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

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Acerca del autor

Martin Einhorn is Director of Customer Evaluation and Analytics at Porsche and lecturer at Sigmund Freud University Vienna.
Michael Löffler is Vice President for Sales Planning and Strategy at Porsche, leading several departments responsible for sales and marketing strategy, worldwide training, organizational development, and innovation.
Emanuel de Bellis is Assistant Professor of Marketing at the University of Lausanne. His research explores how consumers perceive and use autonomous products and other AI-based technologies.
Andreas Herrmann is Director for Marketing and Research Methods at the Institute for Customer Insight at the University of St. Gallen and Visiting Professor at the London School of Political Science.
Pia Burghartz is a PhD candidate and research associate at the Institute for Customer Insight at the University of St. Gallen. Her research deals with consumers' acceptance of autonomous driving and shared mobility.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Emerald Publishing Limited
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1839096977
ISBN 13 
9781839096976
Encuadernación
Tapa blanda
Número de páginas
240
Editor
Einhorn Martin, Löffler Michael
Contacto del fabricante
no disponible
Persona responsable
no disponible