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Sinopsis
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.
The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?
With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski’s work is of interest to marketing scholars and MBA students.
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Mastering Market Analytics
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FW-9781838679309
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Mastering Market Analytics: Business Metrics - Practice and Application
Publicado por
Emerald Publishing Limited, 2019
ISBN 10: 1838679308
ISBN 13: 9781838679309
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Mastering Market Analytics
Publicado por
Emerald Publishing Limited, GB, 2019
ISBN 10: 1838679308
ISBN 13: 9781838679309
Nuevo
Paperback
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers? With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski's work is of interest to marketing scholars and MBA students. Nº de ref. del artículo: LU-9781838679309
Cantidad disponible: Más de 20 disponibles
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Mastering Market Analytics
Publicado por
Emerald Publishing Limited, GB, 2019
ISBN 10: 1838679308
ISBN 13: 9781838679309
Nuevo
Paperback
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers? With over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski's work is of interest to marketing scholars and MBA students. Nº de ref. del artículo: LU-9781838679309
Cantidad disponible: Más de 20 disponibles
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Mastering Market Analytics: Business Metrics - Practice and Application
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Mastering Market Analytics: Business Metrics - Practice and Application (Paperback or Softback)
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Emerald Publishing Limited 11/4/2019, 2019
ISBN 10: 1838679308
ISBN 13: 9781838679309
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
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Paperback or Softback. Condición: New. Mastering Market Analytics: Business Metrics - Practice and Application 1.3. Book. Nº de ref. del artículo: BBS-9781838679309
Cantidad disponible: 5 disponibles
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Mastering Market Analytics: Business Metrics - Practice and Application
Publicado por
Emerald Publishing Limited, 2019
ISBN 10: 1838679308
ISBN 13: 9781838679309
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
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Mastering Market Analytics: Business Metrics - Practice and Application
Librería: Majestic Books, Hounslow, Reino Unido
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Condición: New. pp. 448. Nº de ref. del artículo: 379884814
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Mastering Market Analytics : Business Metrics - Practice and Application
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Condición: New. Nº de ref. del artículo: 38537014-n
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Mastering Market Analytics: Business Metrics - Practice and Application
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9781838679309
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