Artículos relacionados a Joy: Using strategic communication to improve well-being...

Joy: Using strategic communication to improve well-being and organizational success: 5 (Advances in Public Relations and Communication Management) - Tapa dura

 
9781800432413: Joy: Using strategic communication to improve well-being and organizational success: 5 (Advances in Public Relations and Communication Management)
Tapa dura
ISBN 10: 1800432410 ISBN 13: 9781800432413
Editorial: Emerald Publishing Limited, 2020

Sinopsis

Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ana Tkalac Verčič is a Professor of Marketing communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She is currently the president of the Croatian Public Relations Association.
Ralph Tench is Director of Research for Leeds Business School and Past President (2017-2020) European Public Relations Research and Education Association.
Sabine Einwiller is a Professor of Public Relations Research at the Department of Communication, University of Vienna, Austria, where she heads the Corporate Communication Research Group.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Emerald Publishing Limited
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1800432410
ISBN 13 
9781800432413
Encuadernación
Tapa dura
Número de páginas
256
Editor
Verčič Ana Tkalac, Tench Ralph
Contacto del fabricante
no disponible
Persona responsable
EAS - Easy Access System Europe
gpsr.requests@easproject.com

Mustamäe tee 50
Tallinn
10621
Estonia