Scientific progress - from creating better medicines tobuilding better bridges or designing improved technology networks - can lead tointriguing business opportunities, but business expertise is not always anatural companion to scientific excellence. Scientists require a nuancedunderstanding of the modern business environment to successfully navigate thecommercial world and maximise the economic potential of their ideas.
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Robert B. Melloris an Associate Professor in the Department of Computer Science at KingstonUniversity, UK. He is the author of numerous books, both on computerprogramming and innovation and entrepreneurship. His most recent titles includeKnowledge Management and InformationSystems Strategy for Growing Organizations (2011), Entrepreneurship for Everyone (2008) and Achieving Enterprise: Teaching Entrepreneurship and Innovation inBusiness and Academia (2006).
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Hardback. Condición: New. Scientific progress - from creating better medicines tobuilding better bridges or designing improved technology networks - can lead tointriguing business opportunities, but business expertise is not always anatural companion to scientific excellence. Scientists require a nuancedunderstanding of the modern business environment to successfully navigate thecommercial world and maximise the economic potential of their ideas.Management forScientists explores the core theories and practices in management studiestoday in a context applicable to those working in the scientific industries.Essential business concepts covered include corporate strategy and businessplanning, organisation structure, management and operations, and labour andhuman resources, and these are all viewed through the prism of building,maintaining and developing a scientific business in the pharmaceutical,biotechnology, engineering, maths, and computing sectors.Chapters feature a range of real-world examples from modernscience-driven businesses, presented by experienced scientists withdemonstrated strategic and economic business expertise. Nº de ref. del artículo: LU-9781787692046
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