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Sinopsis
Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today's VUCA (volatile, uncertain, complex and ambiguous) business environment.
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Acerca del autor
Marc Baaij, PhD is an associate professor of strategy at the Erasmus University in The Netherlands. He coaches managers on real-world strategy projects. Baaij has previously been a strategy consultant and a research manager at The Boston Consulting Group. Marc has authored many articles for scientific and professional journals, as well as professional titles and textbooks on the strategy and problem-solving methods used by top-tier consultants. He has also worked for IBM, and holds degrees in economics and strategy.Patrick Reinmoeller, PhD is a professor of strategic management and the academic head of the 'Directors as Strategic Leaders' programme at the Cranfield School of Management. He was previously a professor at the Japan Advanced Institute of Science and Technology and Erasmus University, where he retains a part-time position. Reinmoeller's research on innovation, organizations and strategy has been published in several leading journals, including the Academy of Management Journal, the Asia-Pacific Management Journal, Organization Studies, and the MIT Sloan Management Review. He speaks and consults for companies worldwide.
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Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
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Emerald Publishing Limited, 2018
ISBN 10: 1787561305
ISBN 13: 9781787561304
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Mapping a Winning Strategy
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Emerald Publishing Limited, GB, 2018
ISBN 10: 1787561305
ISBN 13: 9781787561304
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Hardback. Condición: New. In an increasingly connected world experiencing acceleratinglevels of technological disruption, the strategic challenges for businessleaders are greater than ever before, and conventional approaches to strategyare unable to contend with today's VUCA (volatile, uncertain, complex andambiguous) business environment. A new approach to strategic decision-making isrequired to motivate and mobilize stakeholders to achieve the business'soverarching goals, such as making a profit and delivering on people- and planet-relatedobjectives. Mappinga Winning Strategy introducesa new mapping method for creating and executing an effective business strategy.This method uses visual maps to engage colleagues throughout the organization,ensuring that every stakeholder's voice is considered by avoiding a top-downapproach. It also enables business leaders to identify the strategic issuesthey face without distraction, so that a clear path is formed towards the beststrategic plan. By mapping out the most effective strategy, organizations cananticipate and manage roadblocks to strategic change and make winning andwell-executed operational choices. Nº de ref. del artículo: LU-9781787561304
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Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
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Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
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Mapping a Winning Strategy : Developing and Executing a Successful Strategy in Turbulent Markets
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Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
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Mapping a Winning Strategy
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Mapping a Winning Strategy (Hardcover)
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Emerald Publishing Limited, Bingley, 2018
ISBN 10: 1787561305
ISBN 13: 9781787561304
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Hardcover. Condición: new. Hardcover. In an increasingly connected world experiencing acceleratinglevels of technological disruption, the strategic challenges for businessleaders are greater than ever before, and conventional approaches to strategyare unable to contend with today's VUCA (volatile, uncertain, complex andambiguous) business environment. A new approach to strategic decision-making isrequired to motivate and mobilize stakeholders to achieve the business'soverarching goals, such as making a profit and delivering on people- and planet-relatedobjectives.Mappinga Winning Strategy introducesa new mapping method for creating and executing an effective business strategy.This method uses visual maps to engage colleagues throughout the organization,ensuring that every stakeholder's voice is considered by avoiding a top-downapproach. It also enables business leaders to identify the strategic issuesthey face without distraction, so that a clear path is formed towards the beststrategic plan. By mapping out the most effective strategy, organizations cananticipate and manage roadblocks to strategic change and make winning andwell-executed operational choices. Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today's VUCA (volatile, uncertain, complex and ambiguous) business environment. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781787561304
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Mapping a Winning Strategy
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Emerald Publishing Limited, 2018
ISBN 10: 1787561305
ISBN 13: 9781787561304
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