SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth (Series in International Business and Economics) - Tapa dura
Sinopsis
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
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Acerca del autor
Suvi Nenonen is Director and Associate Professor, and Kaj Storbacka Professor at the University of Auckland’s Graduate School of Management. Both have made a career out of working on the boundary between academic and applied research within marketing and strategic management. They have extensive experience as strategy consultants to major European companies and a long background from designing and delivering executive education and Executive MBA programs in Europe, Asia and Australasia. In addition to their academic writings, they have written several award-winning managerial books.
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Smash : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
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Emerald Publishing, 2018
ISBN 10: 1787437981
ISBN 13: 9781787437982
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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Publicado por
Emerald Publishing, 2018
ISBN 10: 1787437981
ISBN 13: 9781787437982
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Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00073712177
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Smash : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
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SMASH
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Emerald Publishing Limited, 2018
ISBN 10: 1787437981
ISBN 13: 9781787437982
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SMASH
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Emerald Publishing Limited, 2018
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ISBN 13: 9781787437982
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SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
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SMASH
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ISBN 10: 1787437981
ISBN 13: 9781787437982
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Hardback. Condición: New. Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosystems - think biology, not machinery. Today, strategy must embrace complexity or die.Recognizing markets as complex adaptive systems spells strategic implications. Notably, as markets are partly socially constructed, they can be reconstructed. And while they cannot be predicted or controlled, they can be influenced. Rooted in the richness of market systems, SMASH traces the three main resulting shifts in strategic thinking: (1) from firm focus to context focus, where the relevant context is our definition of the market; (2) from competing and winning to value creation and cooperation; and (3) from analysis, prediction and planning to non-predictive strategizing and experimentation. Nenonen and Storbacka weave these three strands together into a cohesive strategic framework - Strategies for Market Shaping. Market shaping strategies acknowledge that much of firm performance is explained by the markets where a firm operates. Crucially, strategic choices go beyond market selection, entry and exit; firms should actively seek to adapt the market to the firm instead of the firm to the market, and open up untapped value in the process. Market shaping is not new. What is new is systematizing an actionable framework for understanding and shaping markets. And the good news: It does not take market power and resources, or intuitive genius, to shape markets to your own benefit. SMASH offers tangible strategies that savvy market shapers of any size can implement, making it a must-read. Nº de ref. del artículo: LU-9781787437982
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Smash : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
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Smash : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
Publicado por
Emerald Publishing, 2018
ISBN 10: 1787437981
ISBN 13: 9781787437982
Antiguo o usado
Tapa dura
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 30456195
Comprar usado
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Envío por EUR 17,15
Se envía de Reino Unido a Estados Unidos de America
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SMASH (Hardcover)
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Emerald Publishing Limited, Bingley, 2018
ISBN 10: 1787437981
ISBN 13: 9781787437982
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations. But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosystems - think biology, not machinery. Today, strategy must embrace complexity or die.Recognizing markets as complex adaptive systems spells strategic implications. Notably, as markets are partly socially constructed, they can be reconstructed. And while they cannot be predicted or controlled, they can be influenced.Rooted in the richness of market systems, SMASH traces the three main resulting shifts in strategic thinking: (1) from firm focus to context focus, where the relevant context is our definition of the market; (2) from competing and winning to value creation and cooperation; and (3) from analysis, prediction and planning to non-predictive strategizing and experimentation.Nenonen and Storbacka weave these three strands together into a cohesive strategic framework - Strategies for Market Shaping. Market shaping strategies acknowledge that much of firm performance is explained by the markets where a firm operates. Crucially, strategic choices go beyond market selection, entry and exit; firms should actively seek to adapt the market to the firm instead of the firm to the market, and open up untapped value in the process.Market shaping is not new. What is new is systematizing an actionable framework for understanding and shaping markets. And the good news: It does not take market power and resources, or intuitive genius, to shape markets to your own benefit. SMASH offers tangible strategies that savvy market shapers of any size can implement, making it a must-read. Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781787437982
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