Social Media in Strategic Management: 11 (Advanced Series in Management) - Tapa dura

Libro 3 de 24: Advanced Series in Management

Olivas-Luján, Miguel R

 
9781781908983: Social Media in Strategic Management: 11 (Advanced Series in Management)
Tapa dura
ISBN 10: 1781908982 ISBN 13: 9781781908983
Editorial: Emerald Group Publishing Limited, 2013

Sinopsis

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-gene rated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this boo k will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Olivas-Lujan, Prof. M.R. - Clarion University of Pennsylvania, USA Bondarouk, Dr.T. - University of Twente, The Netherlands

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Emerald Group Publishing Limited
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1781908982
ISBN 13 
9781781908983
Encuadernación
Tapa dura
Número de páginas
294
Editor
Bondarouk Tanya
Contacto del fabricante
no disponible
Persona responsable
no disponible