Service Design: A practical guide to creating customer centric services - Tapa blanda

Paul, Debra; Hunsley, Jonathan

 
9781780177274: Service Design: A practical guide to creating customer centric services
Tapa blanda
ISBN 10: 1780177275 ISBN 13: 9781780177274
Editorial: BCS, The Chartered Institute for IT, 2026

Sinopsis

Delivering great service is no longer optional, it’s essential. This practical guide unlocks the power of service design and equips service designers with proven frameworks and techniques that enable the co-creation of customer-centric services. This book features an extensive, illustrative case study to support service design practice.

Service Design is THE guide for service designers, business leaders and digital change professionals wanting to find out more about this evolving and dynamic discipline. It bridges the gap between theory and practice, enabling the innovative design of customer-centric services that meet customer needs, from the first interaction to the final outcome.

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Acerca del autor

Debra Paul is the CEO of Assist Knowledge Development Ltd. Debra has co-authored several publications including Business Analysis, Agile and Business Analysis, Delivering Business Analysis and Business Architecture. Debra holds an MBA and a Doctorate in Business Administration, and lectures at the University of Reading (Henley Business School) where she is a Visiting Fellow. Debra is a regular keynote speaker at business seminars and IS industry events. She was a founder member of the BA Manager Forum, developed the BCS Advanced International Diploma in Business Analysis and the A4Q Certified Service Designer Award. She was also one of the founders of the BA Conference Europe.

Jonathan Hunsley is the Service Development Director for Assist Knowledge Development Ltd. Jonathan has worked in a variety of roles across the financial services and consultancy sectors. Jonathan is a Chartered IT Professional, and the lead assessor for the BCS Advanced International Diploma in Business Analysis. He holds an MBA and the Expert Business Analysis Award. He is a regular speaker at international conferences and has contributed to a variety of publications such as Business Analysis, Business Analysis Techniques and Business Architecture. He is a regular contributor to the BA Brew podcast, founded the SD Forum, a networking forum for service designers, and was the chief architect of the A4Q Certified Service Designer award.

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Editorial
BCS, The Chartered Institute for IT
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1780177275
ISBN 13 
9781780177274
Encuadernación
Tapa blanda
Número de páginas
338
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
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