Prove It: Exactly How Modern Marketers Earn Trust - Tapa blanda

Deziel, Melanie

9781774582015: Prove It: Exactly How Modern Marketers Earn Trust

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ISBN 10: 1774582015 ISBN 13: 9781774582015

Editorial: Page Two Books, Inc., 2022

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You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial ― and you had better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises ― even the ones you don’t realize you’re making. You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show ― not tell! ― the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

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Acerca del autor

Melanie Deziel is a leading expert in native advertising and branded content. An international keynote speaker and virtual presenter, she is director of content at Foundation and author of the bestselling The Content Fuel Framework. Phil M. Jones is the author of the bestselling Exactly series, with over 1 million copies sold, and producer of the most-listened-to non-fiction audiobook of all time. An entrepreneur from age 14, Phil is a trusted advisor for some of the world's biggest brands.

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EditorialPage Two Books, Inc.
A�o de publicaci�n2022
ISBN 10 1774582015
ISBN 13 9781774582015
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de p�ginas152
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Prove It: Exactly How Modern Marketers Earn Trust

Deziel, Melanie

Publicado por Page Two Books, Inc., 2022

ISBN 10: 1774582015 ISBN 13: 9781774582015

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Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America

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Paperback. Condici�n: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45. N� de ref. del art�culo: G1774582015I4N10

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Prove It: Exactly How Modern Marketers Earn Trust

Deziel, Melanie

Publicado por Page Two Books, Inc., 2022

ISBN 10: 1774582015 ISBN 13: 9781774582015

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Paperback. Condici�n: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45. N� de ref. del art�culo: G1774582015I4N00

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Prove It: Exactly How Modern Marketers Earn Trust

Deziel, Melanie

Publicado por Page Two Books, Inc., 2022

ISBN 10: 1774582015 ISBN 13: 9781774582015

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Prove It: Exactly How Modern Marketers Earn Trust

Deziel, Melanie

Publicado por Page Two Books, Inc., 2022

ISBN 10: 1774582015 ISBN 13: 9781774582015

Antiguo o usado Paperback

Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback. Condici�n: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.45. N� de ref. del art�culo: G1774582015I4N00

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