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Marketing Strategy: An Integrated Approach - Tapa dura

 
9781639893416: Marketing Strategy: An Integrated Approach
Tapa dura
ISBN 10: 1639893415 ISBN 13: 9781639893416
Editorial: States Academic Press, 2022

Sinopsis

A marketing strategy refers to a business' avenue for capturing prospective consumer base and turning them into customers of their products or services. A marketing strategy revolves around value proposition, key brand messaging, and data on target customer demographics. A marketing strategy follows "the four Ps" of marketing: product, price, place, and promotion. Products are the goods or services that a company offers to customers. Price is the cost that consumers pay for a product. Place is the market where the product is made available. Promotion involves advertising, public relations, and promotional plans. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of marketing. Some of the diverse topics covered herein address the varied branches that fall under this category. The extensive content of this book provides the readers with a thorough understanding of the subject.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
States Academic Press
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1639893415
ISBN 13 
9781639893416
Encuadernación
Tapa dura
Número de páginas
248
Editor
Young Haley
Contacto del fabricante
no disponible
Persona responsable
no disponible