Lean Sigma Methods and Tools for Service Organizations: The Story of a Cruise Line Transformation (AGENCY/DISTRIBUTED) - Tapa blanda

Motwani, Jaideep

 
9781606494073: Lean Sigma Methods and Tools for Service Organizations: The Story of a Cruise Line Transformation (AGENCY/DISTRIBUTED)
Tapa blanda
ISBN 10: 1606494074 ISBN 13: 9781606494073
Editorial: Business Expert Press, 2012

Sinopsis

Every business aspires to be competitive and profitable in its market. To do this, an organization needs to offer customers value propositions, which may be manifest in the product it produces or the service it provides. This in turn will create customer loyalty and growth. There are a number of organizational philosophies and strategies used by businesses to help accomplish this goal, among which are the concepts of Six Sigma and Lean. This book proposes to integrate the best practices from each of these philosophies and apply them to a customer-focused organization-a cruise ship-whose overriding mission is to deliver superior service to its customers. The authors demonstrate in this book how key components of both Six Sigma and Lean-such as identifying and removing defects, elimination of waste, metrics, speed of delivery, and the seamless integration of these concepts and practices throughout the operation-serve to enhance the kind of value propositions that customers recognize and that allow an organization to be successful.

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Acerca del autor

Jaideep Motwani, Chairperson and Professor of Management, Seidman College of Business, Grand Valley State University, Allendale, MI, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Expert Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1606494074
ISBN 13 
9781606494073
Encuadernación
Tapa blanda
Número de páginas
138
Contacto del fabricante
no disponible
Persona responsable
no disponible