Competition Demystified: A Radically Simplified Approach to Business Strategy

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.
"The New York Times"
Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.
"BusinessWeek"
A truly fabulous read.
MarketingSherpa.com
"Competition Demystified" is a brilliant challenge to Michael Porters "Competitive Strategy,"
Sylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
"The Toronto Globe and Mail"

aIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a
a"The New York Times"
aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a
a"BusinessWeek"
aA truly fabulous read.a
aMarketingSherpa.com
a"Competition Demystified" is a brilliant challenge to Michael Porteras "Competitive Strategy,"a
aSylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
a"The Toronto Globe and Mail"

?In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.?
?"The New York Times"

?Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.?
?"BusinessWeek"

?A truly fabulous read.?
?MarketingSherpa.com

?"Competition Demystified" is a brilliant challenge to Michael Porter's "Competitive Strategy".?
?Sylvia Nasar

"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
?"The Toronto Globe and Mail"

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