Artículos relacionados a Competition Demystified: A Radically Simplified Approach...
Sinopsis
Rare Book
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.
"The New York Times"
Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.
"BusinessWeek"
A truly fabulous read.
MarketingSherpa.com
"Competition Demystified" is a brilliant challenge to Michael Porters "Competitive Strategy,"
Sylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
"The Toronto Globe and Mail"
aIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a
a"The New York Times"
aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a
a"BusinessWeek"
aA truly fabulous read.a
aMarketingSherpa.com
a"Competition Demystified" is a brilliant challenge to Michael Porteras "Competitive Strategy,"a
aSylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
a"The Toronto Globe and Mail"
?In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.?
?"The New York Times"
?Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.?
?"BusinessWeek"
?A truly fabulous read.?
?MarketingSherpa.com
?"Competition Demystified" is a brilliant challenge to Michael Porter's "Competitive Strategy".?
?Sylvia Nasar
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"
?"The Toronto Globe and Mail"
Reseña del editor
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPenguin Publishing Group
- Año de publicación2007
- ISBN 10 1591841801
- ISBN 13 9781591841807
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas416
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