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Sinopsis
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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Acerca del autor
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Publicado por
Portfolio, 2007
ISBN 10: 1591841801
ISBN 13: 9781591841807
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.86. Nº de ref. del artículo: G1591841801I4N00
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.86. Nº de ref. del artículo: G1591841801I4N10
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.86. Nº de ref. del artículo: G1591841801I5N00
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.86. Nº de ref. del artículo: G1591841801I4N00
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Portfolio (edition 58808th), 2007
ISBN 10: 1591841801
ISBN 13: 9781591841807
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_401150312
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Publicado por
Portfolio, 2007
ISBN 10: 1591841801
ISBN 13: 9781591841807
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Librería: Goodwill of Greater Milwaukee and Chicago, Racine, WI, Estados Unidos de America
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_431524355
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