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Sinopsis
The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs.
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Acerca del autor
Lisa Mahar-Keplinger is a cofounder and partner in the New York architecture and design firm MAP. Her first book, Grain Elevators, won the AIA International Book Award. Mahar is the recipient of the Design Arts Awards from the National Endowment for the Arts and the New York State Council on the Arts and is a winner of the ID Magazine Graphic Design Honor Award.
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American Signs: Form and Meaning on Rte. 66
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The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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American Signs: Form and Meaning on Rte. 66
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The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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American Signs: Form and Meaning on Route 66
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Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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American Signs: Form and Meaning on Rte. 66
Publicado por
Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
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Paperback. Condición: Good. The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs. Nº de ref. del artículo: CIN1580931197G
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American Signs: Form and Meaning on Rte. 66
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The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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American Signs: Form and Meaning on Rte. 66
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ISBN 13: 9781580931199
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American Signs: Form and Meaning on Rte. 66
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Librería: Browsing Is Arousing, Middlebury, VT, Estados Unidos de America
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Condición: Very Good. Softcover, 272 pages, illustrated in color and b&w. The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs. Record # 374314. Nº de ref. del artículo: 374314
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American Signs: Form and Meaning on Route 66
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The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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Librería: Tacoma Book Center, Tacoma, WA, Estados Unidos de America
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American Signs: Form and Meaning on Route 66
Publicado por
The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
Antiguo o usado
Paperback
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Librería: Tacoma Book Center, Tacoma, WA, Estados Unidos de America
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Paperback. Condición: As New. First edition. ISBN 1580931197. Trade Paperback. Near Fine Condition. Tight, bright, attractive copy with no markings to the book. First Printing. As new condition. Copy 1. Nº de ref. del artículo: 6504223
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American Signs: Form and Meaning on Rte. 66
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The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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