Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd - Tapa blanda

Mcnally

 
9781576752722: Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd
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ISBN 10: 1576752720 ISBN 13: 9781576752722
Editorial: Berrett-Koehler, 2003

Sinopsis

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Berrett-Koehler
Año de publicación
2003
Idioma
Inglés
ISBN 10 
1576752720
ISBN 13 
9781576752722
Encuadernación
Tapa blanda
Número de páginas
148
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781605098104: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd (AGENCY/DISTRIBUTED)

Edición Destacada

ISBN 10:  1605098108 ISBN 13:  9781605098104
Editorial: Berrett-Koehler Publishers, 2011
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