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Sinopsis
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.
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Reseña del editor
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable ""brand promise."" This blueprint for ""personal branding"" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.
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Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fine. Nº de ref. del artículo: GOR013762011
Cantidad disponible: 1 disponibles
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Be Your Own Brand: A Breakthrough Formula for Standing Out From The Crowd
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002372886
Cantidad disponible: 1 disponibles
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Publicado por
BERRETT-KOEHLER, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Zustand: Gut | Seiten: 148 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 1505682/3
Cantidad disponible: 1 disponibles
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Be Your Own Brand : A Breakthrough Formula for Standing Out from the Crowd
Publicado por
Berrett-Koehler Publishers, Incorporated, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Reprint. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP79876577
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: J07P-00395
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: V21E-01561
Cantidad disponible: 1 disponibles
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Nº de ref. del artículo: G1576752720I3N00
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 3.45. Nº de ref. del artículo: G1576752720I2N00
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Be Your Own Brand A Breakthrough Formula for Standing out from the Crowd (None)
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Paperback
Librería: Ann Becker, Houston, TX, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. CL; 5.56 X 0.47 X 8.48 inches; 148 pages. Nº de ref. del artículo: 1024150
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Be Your Own Brand (CL): A Breakthrough Formula for Standing Out from the Crowd (none)
Publicado por
Berrett-Koehler Publishers, 2003
ISBN 10: 1576752720
ISBN 13: 9781576752722
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Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00027942769
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