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Sinopsis
A powerful guide provides practical tips, advice, and techniques for understanding, building, and maintaining effective and beneficial relationships by using "personal brand management," a real-life tool that fosters a strong, enduring relationship based on core values and beliefs. 30,000 first printing.
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Acerca del autor
David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push: Learning to Soar in a Changing World and The Eagle’s Secret: Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London’s renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.
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- EditorialBerrett-Koehler
- Año de publicación2002
- ISBN 10 1576751414
- ISBN 13 9781576751411
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas150
- Contacto del fabricanteno disponible
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Berrett-Koehler, United States, San Francisco, 2002
ISBN 10: 1576751414
ISBN 13: 9781576751411
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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ISBN 13: 9781576751411
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Be Your Own Brand : A Breakthrough Formula for Standing Out from the Crowd
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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ISBN 13: 9781576751411
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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ISBN 13: 9781576751411
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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ISBN 10: 1576751414
ISBN 13: 9781576751411
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Berrett-Koehler Publishers, 2002
ISBN 10: 1576751414
ISBN 13: 9781576751411
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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ISBN 10: 1576751414
ISBN 13: 9781576751411
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