Publishing for Profit: Successful Bottom-line Management for Book Publishers - Tapa blanda

Woll, Thomas

 
9781556524622: Publishing for Profit: Successful Bottom-line Management for Book Publishers
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ISBN 10: 1556524625 ISBN 13: 9781556524622
Editorial: Chicago Review Press, 2002

Sinopsis

Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step, covering operations, financial, and personnel management as well as product development, production, and marketing. Whereas competing books deal with publishing theory or focus on the self-publisher with a single title, Publishing for Profit is written for the practicing professional, whether just starting out or looking to learn some new tricks of the trade. This revised and expanded edition contains updated industry statistics and benchmark figures, as well as new chapters on the state of returns in the industry and ways to mitigate them, and features a chapter on electronic publishing, including e-books and print-on-demand. Highly practical, it provides forms and sample contracts as well as up-to-the-minute advice.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Chicago Review Press
Año de publicación
2002
Idioma
Inglés
ISBN 10 
1556524625
ISBN 13 
9781556524622
Encuadernación
Tapa blanda
Número de páginas
313
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781556526176: Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Edición Destacada

ISBN 10:  1556526172 ISBN 13:  9781556526176
Editorial: Chicago Review Press, 2006
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