Publishing for Profit: Successful Bottom-Line Management for Book Publishers - Tapa blanda

Woll, Thomas

 
9781555611705: Publishing for Profit: Successful Bottom-Line Management for Book Publishers
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ISBN 10: 1555611702 ISBN 13: 9781555611705
Editorial: Da Capo Press Inc, 1998

Sinopsis

A veteran publishing executive "mentors" those striving for success in this tough business in the digital environment by emphasizing three Cs: commitment, consistency, and credibility; and the need to make planning primary in regard to defining a market niche, the editorial process, production, sales, and rights. Includes planning worksheets and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Reseña del editor

What does it really take to become a successful and profitable publisher? Tom Woll shares the strategies and techniques which are required -- regardless of the size of your publishing company.Includes more than 25 original worksheets, templates and forms you can use immediately.For all who are involved in the publishing community -- in any aspect of the business -- learn the secrets of success from one of the most respected experts in publishing.

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Editorial
Da Capo Press Inc
Año de publicación
1998
Idioma
Inglés
ISBN 10 
1555611702
ISBN 13 
9781555611705
Encuadernación
Tapa blanda
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781556524622: Publishing for Profit: Successful Bottom-line Management for Book Publishers

Edición Destacada

ISBN 10:  1556524625 ISBN 13:  9781556524622
Editorial: Chicago Review Press, 2002
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