Foundations of Marketing Practice: An Applied Approach - Tapa blanda

Strutton, David; Thompson, Kenneth

 
9781524980344: Foundations of Marketing Practice: An Applied Approach
Tapa blanda
ISBN 10: 152498034X ISBN 13: 9781524980344
Editorial: Kendall/Hunt Publishing Co ,U.S., 2019

Sinopsis

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.

Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?

Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing―from scratch. Imagine how much could be lost if you don't.

Foundations of Marketing Practice: An Applied Approach:

  • expresses the benefits of creating, sustaining, and strengthening exchange relationships.
  • is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years.
  • is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Kendall/Hunt Publishing Co ,U.S.
Año de publicación
2019
Idioma
Inglés
ISBN 10 
152498034X
ISBN 13 
9781524980344
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
277
Contacto del fabricante
no disponible
Persona responsable
no disponible