From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
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Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.
John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
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Condición: Muy bueno. : En este libro, los socios de Google Ventures presentan un proceso único de cinco días para resolver problemas difíciles, probado en más de cien empresas. Los emprendedores y líderes se enfrentan a grandes preguntas cada día: ¿Cuál es el lugar más importante para enfocar su esfuerzo y cómo empezar? ¿Cómo será su idea en la vida real? ¿Cuántas reuniones y discusiones se necesitan antes de estar seguro de tener la solución correcta? Ahora hay una forma segura de responder a estas importantes preguntas: el sprint. El diseñador Jake Knapp creó el proceso de cinco días en Google, donde los sprints se utilizaron en todo, desde la Búsqueda de Google hasta Google X. Se unió a Braden Kowitz y John Zeratsky en Google Ventures, y juntos han completado más de cien sprints con empresas en móvil, comercio electrónico, sanidad, finanzas y mucho más. Una guía práctica para responder a las preguntas críticas de los negocios, Sprint es un libro para equipos de cualquier tamaño, desde pequeñas empresas hasta Fortune 100, desde profesores hasta organizaciones sin ánimo de lucro. Es para cualquiera que tenga una gran oportunidad, problema o idea que necesite obtener respuestas hoy. EAN: 9781501140808 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Autor: Jake Knapp| John Zeratsky| Braden Kowitz Editorial: Simon & Schuster Inc. Idioma: en Páginas: 288 Formato: tapa blanda. Nº de ref. del artículo: Happ-2025-08-27-b7e861e0
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