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Successful Customer Relationship Management Programs and Technologies: Issues and Trends - Tapa dura

 
9781466602885: Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Tapa dura
ISBN 10: 1466602880 ISBN 13: 9781466602885
Editorial: Business Science Reference, 2012

Sinopsis

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision makers.

Reseña del editor

The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Science Reference
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1466602880
ISBN 13 
9781466602885
Encuadernación
Tapa dura
Número de páginas
360
Editor
Eid Riyad
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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