Artículos relacionados a Understanding Media Economics
Sinopsis
'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute
'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 47,59
EUR 3,99 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Understanding Media Economics
Imagen de archivo
Understanding Media Economics
Publicado por
SAGE Publications Ltd, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-059-00954
Cantidad disponible: 1 disponibles
Imagen de archivo
Understanding Media Economics
Publicado por
SAGE Publications, Limited, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 48453865-75
Cantidad disponible: 4 disponibles
Imagen de archivo
Understanding Media Economics
Publicado por
SAGE Publications Ltd, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Antiguo o usado
Paperback
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4945771
Cantidad disponible: 1 disponibles
Imagen de archivo
Understanding Media Economics
Publicado por
Sage Publications Ltd, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781412930772. Nº de ref. del artículo: 8541080
Cantidad disponible: 1 disponibles
Imagen de archivo
Understanding Media Economics
Publicado por
SAGE Publications, Limited, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 7749194-75
Cantidad disponible: 3 disponibles
Imagen de archivo
Understanding Media Economics
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FJ-9781412930772
Cantidad disponible: 15 disponibles
Imagen de archivo
Understanding Media Economics
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FJ-9781412930772
Cantidad disponible: 15 disponibles
Imagen de archivo
Understanding Media Economics
Publicado por
SAGE Publications Ltd, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Nuevo
Tapa blanda
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9781412930772_new
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
Understanding Media Economics
Publicado por
SAGE Publications Ltd, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Antiguo o usado
Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 5307840-5
Cantidad disponible: 5 disponibles
Imagen del vendedor
Understanding Media Economics
Publicado por
SAGE Publications Inc, US, 2013
ISBN 10: 1412930774
ISBN 13: 9781412930772
Nuevo
Paperback
Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."- Lucy Küng, Oxford University and Jonkoping University"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."- Chris Bilton, University of Warwick"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."- Milan Todorovic, London Metropolitan UniversityWith the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries. Nº de ref. del artículo: LU-9781412930772
Cantidad disponible: Más de 20 disponibles