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Sinopsis
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.
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Acerca del autor
<b>Mohamed Zaki</b> is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance. He has 100+ publications in highly ranked service management journals, top conferences and practical outlets such as the Harvard Business Review<b><i>. </i></b>He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online course<b><i> </i></b>at Cambridge University Press and Assessment. He was awarded the Industry Impact in Services Award by the Cambridge Service Alliance in 2025.
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Paperback. Condición: new. Paperback. We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Manchester United, Caterpillar, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services. Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781398617391
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Data-driven Customer Experience Transformation : Optimize Your Omnichannel Approach
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ISBN 13: 9781398617391
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Paperback. Condición: New. Looking to master customer experience strategy and drive consistent engagement across all channels?Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.You'll learn how to:- Develop and implement omnichannel CX strategies aligned with business goals- Apply data-driven principles to predict customer engagement and identify growth opportunities- Optimize real-time management of customer interactions for consistency and loyalty- Leverage AI and analytics to deepen customer relationships and enhance personalization- And learn from real-world examples featuring Microsoft, KFC and Emirates AirlineEquip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.Themes include: Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development. Nº de ref. del artículo: LU-9781398617391
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