Reimagining Operational Excellence: Inspirations from Asia: 2 - Tapa dura

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PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg Graduate School of Management, and one of the world’s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. Kotler is the recipient of awards and honorary degrees from schools all over the world. His books have been translated into twenty-five languages.

HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, and the pioneer and leader of a marketing consulting and research firm in Indonesia. He is the founder of the World Marketing Forum (WMF) and the Asia Marketing Federation (AMF), one of the “50 Gurus Who Have Shaped The Future of Marketing” according to The Chartered Institute of Marketing, United Kingdom (CIM-UK), and coauthor with Kotler of several books, including Entrepreneurial Marketing, Marketing 5.0, and Marketing 6.0.

JACKY MUSSRY is the Deputy Chairman of MCorp and CEO at MarkPlus Institute. He has around 27 years of consulting experience spanning multiple industries in Indonesia. He regularly lectures on marketing and strategy related subjects at universities in Indonesia.

De la contraportada

The world’s economic landscape is being reshaped in previously unimaginable ways. And nowhere is the breadth and depth of this transformation felt more deeply than in the global East. Asia leads the world in innovative and exciting new ways to market products and services coming to market and forward-looking businesses everywhere are sitting up and taking notice.

In Reimagining Operational Excellence: Inspirations from Asia, bestselling author and world-renowned marketing expert Philip Kotler, along with Hermawan Kartajaya and Jacky Mussry deliver a groundbreaking and exciting new text exploring the critical role played by operations in marketing excellence and the lessons that businesspeople around the world can draw from Asia’s leading entrepreneurial firms.

The authors explore how competition with the global West has driven Asia’s incisive and effective new marketing practices, with an emphasis on the operations aspect, offering new perspectives on quality, cost, the role of delivery, and the role of service. They also discuss the impact of creativity, innovation, entrepreneurship, and leadership (CI-EL) as well as productivity, improvement, professionalism, and management (PI-PM) on reaching new levels of operational excellence, and how you can apply those same lessons to your own firm to realize tangible results.

Reimagining Operational Excellence: Inspirations from Asia examines key developments in the global business ecosystem, including Singapore’s increasingly central role as an international commercial hub and how Japan is moving beyond kaizen to reach unheard of levels of efficiency and continuous improvement. You’ll also consider the exciting new things unfolding in South Korea and how India is slowly building a new dominance in specific industries. Finally, the book explains how China’s unique economic environment is making the seemingly impossible, possible.

An essential roadmap to contemporary business operations and marketing, Reimagining Operational Excellence: Inspirations from Asia is a fascinating new guide for marketing and advertising professionals, operations executives and managers, entrepreneurs, founders, and other business leaders.

De la solapa interior

The world's economic landscape is being reshaped in previously unimaginable ways. And nowhere is the breadth and depth of this transformation felt more deeply than in the global East. Asia leads the world in innovative and exciting new ways to market products and services coming to market and forward-looking businesses everywhere are sitting up and taking notice.

In Reimagining Operational Excellence: Inspirations from Asia, bestselling author and world-renowned marketing expert Philip Kotler, along with Hermawan Kartajaya and Jacky Mussry deliver a groundbreaking and exciting new text exploring the critical role played by operations in marketing excellence and the lessons that businesspeople around the world can draw from Asia's leading entrepreneurial firms.

The authors explore how competition with the global West has driven Asia's incisive and effective new marketing practices, with an emphasis on the operations aspect, offering new perspectives on quality, cost, the role of delivery, and the role of service. They also discuss the impact of creativity, innovation, entrepreneurship, and leadership (CI-EL) as well as productivity, improvement, professionalism, and management (PI-PM) on reaching new levels of operational excellence, and how you can apply those same lessons to your own firm to realize tangible results.

Reimagining Operational Excellence: Inspirations from Asia examines key developments in the global business ecosystem, including Singapore's increasingly central role as an international commercial hub and how Japan is moving beyond kaizen to reach unheard of levels of efficiency and continuous improvement. You'll also consider the exciting new things unfolding in South Korea and how India is slowly building a new dominance in specific industries. Finally, the book explains how China's unique economic environment is making the seemingly impossible, possible.

An essential roadmap to contemporary business operations and marketing, Reimagining Operational Excellence: Inspirations from Asia is a fascinating new guide for marketing and advertising professionals, operations executives and managers, entrepreneurs, founders, and other business leaders.