Retail Therapy: Making strategic relationships work - Tapa blanda

Jones, R.

 
9781349507863: Retail Therapy: Making strategic relationships work
Tapa blanda
ISBN 10: 1349507865 ISBN 13: 9781349507863
Editorial: Palgrave Macmillan, 2003

Sinopsis

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don’t let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you’ve been waiting for. It’s infectiously readable, relentlessly illuminating and irreverently funny - it’s also the key to successful retail.

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Acerca del autor

ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has taken time out to acquire degrees in physics and molecular biology.

DAN MURPHY is a founding Director of Retail Influence Limited. His career spans more than 20 years working with some of the UK's most successful retailers. Since 1997 he has worked as a consultant to the Boards of some of Europe's largest multiple retailers, helping to improve areas such as supply chain management and organisational structures. Most recently he has worked closely with two of Europe's largest LBO retail acquisitions, helping to deliver large scale turnaround programs.

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Editorial
Palgrave Macmillan
Año de publicación
2003
Idioma
Inglés
ISBN 10 
1349507865
ISBN 13 
9781349507863
Encuadernación
Tapa blanda
Número de páginas
212
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Alemania

Otras ediciones populares con el mismo título

9781403901712: Retail Therapy: Making Strategic Relationships Work

Edición Destacada

ISBN 10:  1403901716 ISBN 13:  9781403901712
Editorial: Palgrave Macmillan, 2003
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