Strategic Reputation Risk Management - Tapa blanda

Larkin, J.

 
9781349432523: Strategic Reputation Risk Management
Tapa blanda
ISBN 10: 1349432520 ISBN 13: 9781349432523
Editorial: Palgrave Macmillan, 2003

Sinopsis

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

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Acerca del autor

JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to manage the threats and opportunities from emerging issues and risk perception and their impacts on commercial and reputational performance. She is a Founding Partner of Regester Larkin and a regular speaker and commentator on reputation risk management issues. She is a Fellow of the UK Institute of Public Relations, Royal Institution and Royal Society of Arts, a board member of the Issue Management Council based in Washington DC, an advisor to government on risk communication and a lecturer for a number of universities, including the Harvard Center for Risk Analysis and Centre for Risk Management at King's College, London.

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Editorial
Palgrave Macmillan
Año de publicación
2003
Idioma
Inglés
ISBN 10 
1349432520
ISBN 13 
9781349432523
Encuadernación
Tapa blanda
Número de páginas
292
Contacto del fabricante
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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Heidelberg
69115
Alemania

Otras ediciones populares con el mismo título

9780333995549: Strategic Reputation Risk Management

Edición Destacada

ISBN 10:  0333995546 ISBN 13:  9780333995549
Editorial: AIAA, 2003
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