Advertising (Classic Reprint): Its Principles, Practice, and Technique: Its Principles, Practice, and Technique (Classic Reprint) - Tapa blanda
Sinopsis
Effective names sell: how a single word can lift or sink a product.
In this exploration of early 20th‑century advertising, the power of a name is shown through practical examples. The text demonstrates how easy pronunciation, distinctiveness, and memorable wording can drive consumer recognition and loyalty. It also warns against confusing or deceptive naming that hinders recall and trust. This edition highlights real lessons from brand history—how a chosen name shapes shelf presence, protects against copycats, and supports stronger advertising results. It blends anecdotes with practical guidance to help marketers think ahead about branding, substitutions, and long‑term value.
- Why pronunciation and memorability matter for consumer recall
- How unique, protected names strengthen a product’s market position
- Strategies to avoid substitutions that erode brand impact
- Historical examples of successful and failed naming choices
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Reseña del editor
Excerpt from Advertising: Its Principles, Practice, and Technique
Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of: the various chapters. These will increase the usefulness of the book as a text.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Advertising: Its Principles, Practice, and Technique
In this book, I have tried, to the best of ray judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book may serve as a first textbook for students and as an introductory handbook for business men. I have tried, therefore, to combine the practical and the theoretical aspects of the subject in such a way that the practical experiences of business houses, which are quoted at length, may illustrate the underlying principles, and that the discussion of principles may illuminate the practical results of business.
Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of the various chapters. These will increase the usefulness of the book as a text.
This book does not pretend to be a final treatise on the subject. The last word in advertising has by no means been spoken. Scarcely more than a beginning, in a scientific way, has been made. No one realizes more than the writer, after several years of teaching and of practical contact with advertising, the scarcity of thoroughly established facts and principles.
The author takes pleasure in acknowledging his gratitude to the editors and publishers of Printer's Ink, System, Advertising and Selling, and Judicious Advertising for permission to quote extensively from these periodicals.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Advertising: Its Principles, Practice, and Technique (Classic Reprint)
Impresión bajo demandaLibrería: Forgotten Books, London, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: New. Print on Demand. This book delves into the realm of advertising, analysing and organising the available knowledge and fundamental principles that underpin this influential field. The author's insights illuminate the underlying mechanisms that drive advertising's effectiveness, exploring the interplay between attention, interest, and response. Through a comprehensive examination of the techniques and strategies employed in advertising, this book provides valuable insights for both students and marketing professionals alike. The author effectively positions advertising within its historical and literary context, highlighting its significant role in shaping consumer behaviour and driving economic growth. Throughout the book, the author demonstrates how advertising can be a powerful tool for influencing purchasing decisions and building brand loyalty. This book offers a valuable foundation for understanding the complexities of advertising, making it an essential resource for anyone seeking to navigate the ever-evolving landscape of marketing and communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9781330038123_0
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Advertising
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330038123
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Advertising
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9781330038123
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Advertising: Its Principles, Practice, and Technique (Classic Reprint)
Impresión bajo demandaLibrería: Revaluation Books, Exeter, Reino Unido
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Paperback. Condición: Brand New. 285 pages. 8.98x5.98x0.63 inches. This item is printed on demand. Nº de ref. del artículo: zk1330038126
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