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Public Interest Communication: Critical Debates and Global Contexts (Routledge New Directions in PR & Communication Research) - Tapa dura

Libro 24 de 43: Routledge New Directions in PR & Communication Research
 
9781138737112: Public Interest Communication: Critical Debates and Global Contexts (Routledge New Directions in PR & Communication Research)
Tapa dura
ISBN 10: 1138737119 ISBN 13: 9781138737112
Editorial: Routledge, 2018

Sinopsis

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations.

Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment.

Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

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Acerca del autor

Jane Johnston is Associate Professor of Communication and Public Relations at The University of Queensland, Australia. Her book Public Relations and the Public Interest, published in 2016 by Routledge, broke new ground and she continues to expand her research in this exciting field.

Magda Pieczka is Reader in Public Relations at Queen Margaret University, UK where she currently leads the Centre Public Engagement and Dialogue and is a key member of Communication, Culture and Media Studies research centre.

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Editorial
Routledge
Año de publicación
2018
Idioma
Inglés
ISBN 10 
1138737119
ISBN 13 
9781138737112
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
230
Editor
Johnston Jane, Pieczka Magda
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania