Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) - Tapa blanda

 
9781138113473: Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
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ISBN 10: 1138113476 ISBN 13: 9781138113473
Editorial: Chapman and Hall/CRC, 2017

Sinopsis

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Yukio Ohsawa, Katsutoshi Yada

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Chapman and Hall/CRC
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1138113476
ISBN 13 
9781138113473
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
336
Editor
Ohsawa Yukio, Yada Katsutoshi
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781420070194: Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)

Edición Destacada

ISBN 10:  1420070193 ISBN 13:  9781420070194
Editorial: Chapman and Hall/CRC, 2009
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