Artículos relacionados a This is Service Design Thinking: Basics, Tools, Cases
Sinopsis
How to design and market services to create outstanding customer experiences
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.
This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:
- Basics: outlines service design thinking along five basic principles
- Tools: describing a variety of tools and methods used in Service Design Thinking
- Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design
At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.
Jakob Schneider (Germany) is a graphic designer based in Germany.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 24,83
EUR 2,23 gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para This is Service Design Thinking: Basics, Tools, Cases
Imagen de archivo
This is Service Design Thinking: Basics, Tools, Cases
Librería: KuleliBooks, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return. Nº de ref. del artículo: 521YH0000VPA
Cantidad disponible: 1 disponibles
Imagen de archivo
This is Service Design Thinking: Basics, Tools, Cases
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_409069600
Cantidad disponible: 1 disponibles
Imagen de archivo
This is Service Design Thinking: Basics, Tools, Cases
Librería: Goodwill, Brooklyn Park, MN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included. Nº de ref. del artículo: 2Y6RVK002SN6_ns
Cantidad disponible: 1 disponibles
Imagen del vendedor
This is Service Design Thinking: Basics, Tools, Cases
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Nº de ref. del artículo: 3IITB90007P6_ns
Cantidad disponible: 1 disponibles
Imagen de archivo
This Is Service Design Thinking : Basics, Tools, Cases
Publicado por
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 1118156307
ISBN 13: 9781118156308
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 5513713-75
Cantidad disponible: 1 disponibles
Imagen del vendedor
This is Service Design Thinking: Basics, Tools, Cases
Librería: Once Upon A Time, Corozal, PR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Estado de la sobrecubierta: no dustcover as issued. Lightly used cover, text and pages clean and unmarked, slight cover wearI ship Worldwide from Puerto Rico, USA.Listing Includes Books Image . Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping. Media will not show updates in mail confirmation till reaches continental U.S. Nº de ref. del artículo: 031190
Cantidad disponible: 1 disponibles
Imagen del vendedor
This is Service Design Thinking: Basics, Tools, Cases
Librería: ebooks Keystone, Reading, PA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: good. This book is in good condition, with minimal signs of wear and tear. Nº de ref. del artículo: GWKV.1118156307.G
Cantidad disponible: 1 disponibles
Imagen de archivo
This is Service Design Thinking: Basics, Tools, Cases
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Nº de ref. del artículo: E07B-04064
Cantidad disponible: 1 disponibles
Imagen de archivo
This is Service Design Thinking: Basics, Tools, Cases
Publicado por
Wiley, 2012
ISBN 10: 1118156307
ISBN 13: 9781118156308
Antiguo o usado
Paperback
Original o primera edición
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001285940U
Cantidad disponible: 1 disponibles
Imagen de archivo
This is Service Design Thinking: Basics, Tools, Cases
Librería: Budget Books, Pasadena, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Fine. Pages are clean and unmarked. Binding it tight. Cover shows very slight edge wear. Nº de ref. del artículo: 5244
Cantidad disponible: 1 disponibles