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This is Service Design Thinking: Basics, Tools, Cases - Tapa blanda

Stickdorn, Marc; Schneider, Jakob

 
9781118156308: This is Service Design Thinking: Basics, Tools, Cases
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ISBN 10: 1118156307 ISBN 13: 9781118156308
Editorial: John Wiley & Sons Inc, 2012

Sinopsis

How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:

  • Basics: outlines service design thinking along five basic principles
  • Tools: describing a variety of tools and methods used in Service Design Thinking
  • Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design

At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools.  He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation.  His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1118156307
ISBN 13 
9781118156308
Encuadernación
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Número de páginas
384
Contacto del fabricante
WROX
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Estados Unidos de America
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9789063692797: This is service design thinking: basics - tools - cases

Edición Destacada

ISBN 10:  906369279X ISBN 13:  9789063692797
Editorial: BIS Publishers BV, 2011
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