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Sinopsis
Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.
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Information Processing Research in Advertising
Publicado por
Taylor and Francis Ltd, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
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Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
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Information Processing Research in Advertising (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781041378211
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Information Processing Research in Advertising (Psychology Revivals)
Librería: California Books, Miami, FL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: I-9781041378211
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Information Processing Research in Advertising
Publicado por
Taylor and Francis Ltd, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
Nuevo
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: L2-9781041378211
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Information Processing Research in Advertising (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
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Librería: AussieBookSeller, Truganina, VIC, Australia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781041378211
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Information Processing Research in Advertising
Publicado por
Routledge, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condición: New. 2026. 1st Edition. hardcover. . . . . . Nº de ref. del artículo: V9781041378211
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Information Processing Research in Advertising
Librería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering . Nº de ref. del artículo: 3204855923
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Information Processing Research in Advertising (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
Nuevo
Tapa dura
Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781041378211
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Information Processing Research in Advertising
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
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Condición: New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9781041378211
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Information Processing Research in Advertising
Publicado por
Taylor & Francis Ltd (Sales) Sep 2026, 2026
ISBN 10: 1041378211
ISBN 13: 9781041378211
Nuevo
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Buch. Condición: Neu. Neuware - Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context. Nº de ref. del artículo: 9781041378211
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