The Disabling Marketplace (Key Issues in Marketing Management) - Tapa dura

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Leighanne Higgins is Professor in Marketing at Dublin City University. She began studying marketplace accessibility for consumers with disabilities in 2016. She is Chair of the Academy of Marketing’s Special Interest Group on Marketplace Access and has published in leading journals such as the Journal of Consumer Research, Annals of Tourism Research, Marketing Theory, and Journal of Marketing Management.

Katharina C. Husemann is a Reader in Marketing at Kings College London. Her research lies in consumer culture theory, and explores consumer experiences of, or responses to, a globalized, accelerated, and digitalized consumer culture. She is published in outlets such as Journal of Consumer Research, Harvard Business Review, Psychology & Marketing, Journal of Business Research, and Journal of Marketing Management.

Anica Zeyen is a Professor in Entrepreneurship and Sustainability at Royal Holloway University of London. She researches disability inclusion in work and leisure using lived experience- based qualitative methods. Her work and advocacy aim to create a society where everyone can participate. She publishes widely and engages in public scholarship through exhibitions, podcasts, and documentaries.

De la contraportada

This volume brings together a collection of studies from leading scholars that critically examine the barriers to accessibility in marketplaces. It explores the pervasive forces of ableism embedded in marketplace practices and environments that often exclude, stigmatize, and disempower individuals with disabilities.