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Sinopsis
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture―a topic that has burgeoned within the marketing field.
The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key parts: 1) conceptual understandings of ritual; 2) rituals and marketing strategy; 3) culturally rooted rituals; 4) rituals and well-being; 5) rituals in childhood and adolescence; 6) rituals, media, and technology; and 7) writing rituals. With contributions from international scholars, ranging from early-career researchers to those who pioneered ritual scholarship in marketing, it showcases the ways rituals can contribute both to the well-being of consumers and the business objectives of marketers.
This book will be a valuable resource for academics in the marketing field pursuing ritual scholarship. It will act as a rich resource for creating assignments, cases, and projects in courses on consumer culture, consumer behavior, and marketing strategy. It will also inspire practitioners to make their customers’ experiences more meaningful and memorable.
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Acerca del autor
Cele Otnes is Professor Emerita of Marketing in the Gies College of Business at the University of Illinois at Urbana-Champaign, USA.
Tina M. Lowrey is Professor of Marketing at HEC Paris, France.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Rituals, Consumption, and Marketing (Hardcover)
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Taylor & Francis Ltd, London, 2025
ISBN 10: 1032871911
ISBN 13: 9781032871912
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Hardcover. Condición: new. Hardcover. Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culturea topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key parts: 1) conceptual understandings of ritual; 2) rituals and marketing strategy; 3) culturally rooted rituals; 4) rituals and well-being; 5) rituals in childhood and adolescence; 6) rituals, media, and technology; and 7) writing rituals. With contributions from international scholars, ranging from early-career researchers to those who pioneered ritual scholarship in marketing, it showcases the ways rituals can contribute both to the well-being of consumers and the business objectives of marketers.This book will be a valuable resource for academics in the marketing field pursuing ritual scholarship. It will act as a rich resource for creating assignments, cases, and projects in courses on consumer culture, consumer behavior, and marketing strategy. It will also inspire practitioners to make their customers experiences more meaningful and memorable. This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781032871912
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Rituals, Consumption, and Marketing (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2025
ISBN 10: 1032871911
ISBN 13: 9781032871912
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Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culturea topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key parts: 1) conceptual understandings of ritual; 2) rituals and marketing strategy; 3) culturally rooted rituals; 4) rituals and well-being; 5) rituals in childhood and adolescence; 6) rituals, media, and technology; and 7) writing rituals. With contributions from international scholars, ranging from early-career researchers to those who pioneered ritual scholarship in marketing, it showcases the ways rituals can contribute both to the well-being of consumers and the business objectives of marketers.This book will be a valuable resource for academics in the marketing field pursuing ritual scholarship. It will act as a rich resource for creating assignments, cases, and projects in courses on consumer culture, consumer behavior, and marketing strategy. It will also inspire practitioners to make their customers experiences more meaningful and memorable. This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781032871912
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Condición: New. Cele Otnes is Professor Emerita of Marketing in the Gies College of Business at the University of Illinois at Urbana-Champaign, USA.Tina M. Lowrey is Professor of Marketing at HEC Paris, France.Rituals, Consumption, and. Nº de ref. del artículo: 2309654378
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