Business Events - Tapa blanda

Davidson, Rob

 
9781032834948: Business Events
Tapa blanda
ISBN 10: 1032834943 ISBN 13: 9781032834948
Editorial: Routledge, 2026

Sinopsis

This book provides practical and theoretical content for the business events sector, covering corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.

Thematic chapters focus on key topics such as destination marketing, education, sustainability, ethics, and technology for business events. This new third edition has been extensively revised and updated to reflect recent developments in business events, including:

  • A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector

  • New ‘It’s my job’ testimonials offering practical insights from young people currently employed in business events

  • New ‘Discussion points’ at the end of each chapter, offering topics for in-class discussions and coursework

  • New international case studies illustrating exemplary examples of business events from throughout the world, including emerging destinations such as China, South America, and the Middle East

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism, and hospitality management. It is also an indispensable resource for anyone entering employment in the business events sector for the first time.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education, and training services for the business events industry. He is also a Visiting Professor at the Università della Svizzera italiana and a Visiting Fellow at the University of Greenwich in London, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1032834943
ISBN 13 
9781032834948
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
476
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781032834955: Business Events

Edición Destacada

ISBN 10:  1032834951 ISBN 13:  9781032834955
Editorial: Routledge, 2026
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