Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management) - Tapa dura

 
9781032831183: Counterfeit Luxury and Consumption (Routledge Studies in Luxury Management)
Tapa dura
ISBN 10: 1032831189 ISBN 13: 9781032831183
Editorial: Routledge, 2025

Sinopsis

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Cláudio Félix Canguende-Valentim is an assistant professor at Instituto Superior Politécnico Jean Piaget de Benguela, Angola.

António Carrizo Moreira is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

Vera Teixeira Vale is an assistant professor with habilitation at DEGEIT, University of Aveiro, Portugal.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1032831189
ISBN 13 
9781032831183
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
230
Editor
Canguende-Valentim Cláudio Félix, Moreira António Carrizo, Vale Vera Teixeira
Contacto del fabricante
no disponible
Persona responsable
no disponible