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Sinopsis
This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.
Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.
Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.
Online resources include PowerPoint lecture slides and a test bank.
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Acerca del autor
Prof. Jagdish Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-residential Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at the Emory University Goizueta Business School.
Prof. Varsha Jain is professor of marketing at ESSCA School of Management, France. She is the deputy editor with the Journal of Consumer Behaviour. She is associate editor for two journal “A’” journals: Psychology and Marketing and the Journal of Consumer Marketing. She has received multiple awards and has authored over 180+ publications, including multiple papers in A* and A journals, and books worldwide.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Digital Consumer Behavior (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2026
ISBN 10: 1032573708
ISBN 13: 9781032573700
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.Online resources include PowerPoint lecture slides and a test bank. This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781032573700
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Digital Consumer Behavior (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2026
ISBN 10: 1032573708
ISBN 13: 9781032573700
Nuevo
Tapa dura
Librería: CitiRetail, Stevenage, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.Online resources include PowerPoint lecture slides and a test bank. This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781032573700
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Digital Consumer Behavior
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Digital Consumer Behavior
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Digital Consumer Behavior
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Digital Consumer Behavior (Hardcover)
Publicado por
Taylor & Francis Ltd, London, 2026
ISBN 10: 1032573708
ISBN 13: 9781032573700
Nuevo
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Librería: AussieBookSeller, Truganina, VIC, Australia
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. This textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.Online resources include PowerPoint lecture slides and a test bank. This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781032573700
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Digital Consumer Behavior
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