Artículos relacionados a European Consumers in the Digital Era: Implications...
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior (Routledge Studies in Marketing) - Tapa blanda
Libro 28 de 60: Routledge Studies in Marketing
Sinopsis
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Małgorzata Bartosik-Purgat is a Professor in the Department of International Management at Poznań University of Economics and Business, Poland. Her research addresses cultural aspects in international business, cross-cultural communication, cross-cultural consumer behavior, consumer ethnocentrism, acceptance of innovations in the consumers' decisions, and significance of new media in marketing and personal communication. She is a member of EIBA – European International Business Association, IAIR – International Academy for Intercultural Research, ABC – Association for Business Communication, SIETAR Poland – Society for Intercultural Education Training and Research, IT&FA – International Trade and Finance Association, and AIB – Academy of International Business. She is an author and co-author of publications in International Journal of Emerging Markets, European Journal of International Management, Technology Analysis & Strategic Management, Entrepreneurial Business and Economics Review, and Economics and Business Review.
Nela Filimon is an Associate Professor – Serra Húnter Fellow in the Department of Business at the Universitat de Girona, Spain. Her research interests are related to consumer behaviour, market research, social media, wellbeing and ICTs, sociology of consumption, marketing in cultural industries, and quantitative research methods. She has published her research in international journals such as Social Science Computer Review, Journal of Cultural Economics, Poetics, Advances in Sociology Research, Sociological Review, Sustainability, International Journal of Environmental Research and Public Health, Regional Science Inquiry, and Economics and Business Review, among others.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para European Consumers in the Digital Era: Implications...
Imagen de archivo
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior (Routledge Studies in Marketing)
Librería: Chiron Media, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: 6666-TNFPD-9781032204666
Comprar nuevo
EUR 50,29
Envío por EUR 5,96
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 5 disponibles
Imagen de archivo
European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 47619031-n
Comprar nuevo
EUR 55,64
Envío por EUR 2,36
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
European Consumers in the Digital Era
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9781032204666
Comprar nuevo
EUR 59,35
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Publicado por
Routledge, 2024
ISBN 10: 1032204664
ISBN 13: 9781032204666
Antiguo o usado
Tapa blanda
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 47619031
Comprar usado
EUR 58,39
Envío por EUR 2,36
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
European Consumers in the Digital Era
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GB-9781032204666
Comprar nuevo
EUR 56,08
Envío por EUR 4,97
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior (Routledge Studies in Marketing)
Librería: Chiron Media, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: 6666-GRD-9781032204666
Comprar nuevo
EUR 55,76
Envío por EUR 5,96
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen del vendedor
European Consumers in the Digital Era
Publicado por
Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032204664
ISBN 13: 9781032204666
Nuevo
Paperback
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers' and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology. Nº de ref. del artículo: LU-9781032204666
Comprar nuevo
EUR 65,75
Gastos de envío gratis
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen del vendedor
European Consumers in the Digital Era
Publicado por
Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032204664
ISBN 13: 9781032204666
Nuevo
Paperback
Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers' and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology. Nº de ref. del artículo: LU-9781032204666
Comprar nuevo
EUR 68,49
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
European Consumers in the Digital Era (Paperback)
Publicado por
Taylor & Francis Ltd, London, 2024
ISBN 10: 1032204664
ISBN 13: 9781032204666
Nuevo
Paperback
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinants; some depending on the consumers themselves and others on the organizations acting in the market. What determinants are inducing these changes in consumers` needs, perceptions, attitudes, values, and finally, purchasing behavior? This edited collection offers a comprehensive description of the consumer behavior process and the determinants that affect it in the era of digitalization. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. The first part of the book is devoted to characteristic phenomena in consumer behavior in the era of digitalization, such as changes in the consumer buying decision-making processes, e-commerce, prosumers and consumers` attitudes towards innovations. The second part will describe the consumers, their decision-making processes, with examples from almost all geographical regions in Europe, including Germany, Spain, Italy, Finland, Poland and Russia. Both individually and collectively, the contributors provide discussion points and practical implications resulting from the changes observed in consumer behavior in each country. European Consumers in the Digital Era provides a comprehensive overview of digital consumer behavior, offering timely insights for scholars and researchers. It will also appeal to postgraduate students of related fields, including marketing, innovation and sociology. This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781032204666
Comprar nuevo
EUR 69,54
Gastos de envío gratis
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 47619031-n
Comprar nuevo
EUR 52,49
Envío por EUR 17,91
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles