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Sinopsis
What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It’s the MasterWork by the World’s Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish…you’re about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you’ll find: How to write ""killer"" e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don’t work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you’ll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it’s The Bible of Copywriting. Enjoy it. Use it. Profit from it.
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Acerca de los autores
Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of 26 books, including Marketing Mayhem, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle. Mr. Lewis has written for many trade publications, including Direct, Direct Marketing Magazine, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Catalog Age. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame
Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of 26 books, including Marketing Mayhem, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle. Mr. Lewis has written for many trade publications, including Direct, Direct Marketing Magazine, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Catalog Age. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame
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On the Art of Writing Copy
Publicado por
Racom Communication, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0970451547I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
On the Art of Writing Copy
Publicado por
Racom Communication, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0970451547I5N00
Cantidad disponible: 1 disponibles
Imagen de archivo
On the Art of Writing Copy
Publicado por
Racom Communication, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.55. Nº de ref. del artículo: G0970451547I3N00
Cantidad disponible: 1 disponibles
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On the Art of Writing Copy : Third Edition
Publicado por
Racom Communications, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
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Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 8603468-6
Cantidad disponible: 2 disponibles
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On the Art of Writing Copy : Third Edition
Publicado por
Racom Communications, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 9292623-6
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On the Art of Writing Copy The
Publicado por
Racom Communications, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
Antiguo o usado
Tapa blanda
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00082907237
Cantidad disponible: 1 disponibles
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On the Art of Writing Copy: Third Edition
Librería: Toscana Books, AUSTIN, TX, Estados Unidos de America
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Paperback. Condición: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Nº de ref. del artículo: Scanned0970451547
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On the Art of Writing Copy: Third Edition
Publicado por
Racom Communications, 2003
ISBN 10: 0970451547
ISBN 13: 9780970451545
Antiguo o usado
paperback
Librería: Your Online Bookstore, Houston, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Fair. Nº de ref. del artículo: 0970451547-4-34007855
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On the Art of Writing Copy, Third Edition
Librería: Revaluation Books, Exeter, Reino Unido
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Paperback. Condición: Brand New. 3rd edition. 408 pages. 11.00x8.75x1.00 inches. In Stock. Nº de ref. del artículo: 0970451547
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On the Art of Writing Copy: Third Edition
Librería: BennettBooksLtd, San Diego, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: New. In shrink wrap. Looks like an interesting title! Nº de ref. del artículo: Q-0970451547
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