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Sinopsis
‘Indispensable’ Daniel Kahneman
How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer?
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.
Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.
This book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.
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Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.
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The Elements of Choice: Why the Way We Decide Matters
Publicado por
Oneworld Publications, 2022
ISBN 10: 0861541189
ISBN 13: 9780861541188
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Librería: Bill & Ben Books, Faringdon, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. 'Indispensable' Daniel Kahneman How do you get people to agree to donate their organs? What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that it can be both moral and effective. Nº de ref. del artículo: 0090402
Cantidad disponible: 2 disponibles
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The Elements of Choice: Why the Way We Decide Matters
Publicado por
Oneworld Publications, 2022
ISBN 10: 0861541189
ISBN 13: 9780861541188
Nuevo
Tapa dura
Librería: Bill & Ben Books, Faringdon, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. 'Indispensable' Daniel Kahneman How do you get people to agree to donate their organs? What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that it can be both moral and effective. Nº de ref. del artículo: 0088209
Cantidad disponible: 5 disponibles
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The Elements of Choice: Why the Way We Decide Matters
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Oneworld Publications, United Kingdom, London, 2022
ISBN 10: 0861541189
ISBN 13: 9780861541188
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Very Good. Indispensable Daniel Kahneman How do you get people to agree to donate their organs? Whats the trick to reading a wine list? Whats the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. Were influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesnt simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like that it can be both moral and effective. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR012698979
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The Elements of Choice: Why the Way We Decide Matters
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ISBN 10: 0861541189
ISBN 13: 9780861541188
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The Elements of Choice (Hardcover)
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ISBN 10: 0861541189
ISBN 13: 9780861541188
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Hardcover. Condición: new. Hardcover. How do you get people to donate their organs? Whats the trick to reading a wine list? Whats the perfect number of potential matches a dating site should offer? Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realize that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already.This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like that is, both moral and effective. First, this book will change how you see the world. Then you will change how others see it. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9780861541188
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The Elements of Choice (Hardcover)
Publicado por
Oneworld Publications, London, 2022
ISBN 10: 0861541189
ISBN 13: 9780861541188
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Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. How do you get people to donate their organs? Whats the trick to reading a wine list? Whats the perfect number of potential matches a dating site should offer? Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realize that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already.This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like that is, both moral and effective. First, this book will change how you see the world. Then you will change how others see it. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9780861541188
Cantidad disponible: 1 disponibles
Imagen del vendedor
The Elements of Choice (Hardcover)
Publicado por
Oneworld Publications, London, 2022
ISBN 10: 0861541189
ISBN 13: 9780861541188
Nuevo
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Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. Hardcover. How do you get people to donate their organs? Whats the trick to reading a wine list? Whats the perfect number of potential matches a dating site should offer? Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realize that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already.This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like that is, both moral and effective. First, this book will change how you see the world. Then you will change how others see it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780861541188
Cantidad disponible: 1 disponibles